Friday, 12 July 2013

Join the Sulfate-Free Revolution with L'Oréal

Hello everyone!

From mid June 2013 to July 2013, join L’Oréal Paris Hair Expertise in its Sulfate-Free revolution by trading in any of the bottled hair care products that contains sulfate for a 59ml bottle of L’Oréal Paris Hair Expertise shampoo and conditioner at selected retail outlets!! (While stocks last.)


Why Sulfate-Free?

Sulfates, the foaming agent found in countless hair care products can aggravate scalps and damage hair fiber. Healthy hair becomes dry and hair colour becomes dull. Hair fibers become weak from lack of natural essential oils and eventually break. Those with sensitive scalps, especially, are susceptible to flaking and dryness, which can cause itchiness and scalp acne.


L’Oréal Paris, recognized by women worldwide as the leading expert in hair care, zeroed in quickly on the problem by providing premium sulfate-free options for consumers. Developed by L’Oréal Paris Hair Expertise Laboratories to protect hair (and scalp) from the irritation of Sulfates, the Hair Expertise range includes four franchises specifically formulated for every hair type to ensure beautiful hair without chemical harshness: EverSleek (to smooth frizzy hair without the heavy additions), EverPure (to protect coloured hair for a longer-lasting colour and a healthier scalp), EverStrong (to strengthen weak and brittle hair) and EverCreme (to nourish and restore lost moisture to dry hair).

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